Subject: Dead Sled Coffee announces an exclusive collaboration with hit asymmetrical video game Dead by Daylight™
Pennsylvania – June 17th, 2022 – Dead Sled Coffee is proud to reveal it has signed a multi-year deal for an offiical Dead by Daylight collaboration which will consist of multiple products including proprietary coffee and tea lines.
Dead Sled Coffee’s goal from the start has been to create the highest quality of craft coffee while teaming up with really cool partners and creating something unique and special. Upon investigating different avenues for a future partnership, Dead by Daylight, known as the Hall of Fame of Horror, imposed itself as the perfect option.
“As soon as conversations started with Jean-Frederic Vachon, Head of the Merchandising for Dead by Daylight, we realized it was the perfect pairing.”, says Dead Sled Coffee Co-Owner Mike Thorwart. “We both feel that merchandising possibilities are endless which is extremely exciting.”
Dead Sled Coffee is distinguished quality coffee for the exceptional and unconventional. The company prides itself for using only the highest quality of coffee beans while partnering up with both musical and horror icons. Dead Sled Coffee has launched official coffees with musical icons such as Rob Zombie, Disturbed, KISS, and Dee Snider. They’ve also signed a multi-year deal with Warner Bros. to launch official coffees for A Nightmare on Elm Street, Friday The 13th, IT Chapter 1 & 2, and Beetlejuice.
Dead by Daylight is a multiplayer action horror game of hide and seek, set in a dark fantasy and drawing from all corners of horror, where each match is a different experience. Since its creation in 2016, Dead by Daylight has come to be known as the Hall of Fame of Horror and boasts more than 50 million players both globally and across all platforms. On any given day, up to 2 million players step into the Fog, whether on PC, console, or mobile. Since its release in 2016, the game has become a place where cult classic horror survives and thrives, having welcomed legends from TV, movies, and video games.
About Dead by Daylight™
Dead by Daylight is the multiplayer action horror game of hide and seek from Behaviour™ Interactive where 1 crazed killer hunts 4 friends through a terrifying nightmare. Dead by Daylight boasts more than 50 million players both globally and across all platforms.
For more information, please visit deadbydaylight.com.
About Behaviour™ Interactive
Behaviour Interactive was founded in 1992 and is Canada’s largest independent game developer and publisher with offices in Montreal and Toronto. In 2022, it expanded its international presence with the acquisition on Seattle’s Midwinter Entertainment. Celebrating its 30th year, and with nearly 1,000 full-time employees, the studio has enjoyed immense success with its original IP Dead by Daylight, which now has more than 50 million players around the world and across all platforms. Behaviour holds co-developer credits for some of the gaming industry’s largest titles (such as Assassin’s Creed, Gears 5 and Tony Hawk Pro Skater 1 & 2) and developed an unparalleled, award-winning culture within the gaming industry. Winner of Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards and listed one of the Best Places to Work – Canada by GamesIndustry.biz in 2021, Behaviour is a leading development studio cultivating career growth and talent development within the gaming industry. Behaviour counts among its partners some of the world’s most renowned brands, including Microsoft, Nintendo, Sony, and many more.